DAYTON---- The Dayton/Montgomery County Convention & Visitors Bureau was recently recognized with six “Middy” industry marketing Awards of Excellence. (The word “MIDDY” reflects our region of the country.) In a competition against our peers the Dayton/Montgomery County CVB’s marketing efforts were acknowledged for excellence in planning, creativity, effectiveness of message, concept and design. The CVB received awards for a direct mail piece, a specialty branded promotional item, print ads, a custom themed convention bid proposal and site visit, and for the www.daytoncvb.mobi mobile website.
According to Dayton/Montgomery County Convention & Visitors Bureau President & CEO Jacquelyn Y. Powell, “these awards affirm that our marketing efforts stand out against the competition. That’s great news when it comes to attracting convention attendees and visitors, and their dollars, to our community. Travel, conventions and tourism are economic development and our organization strives to do all that we can to maximize this business and to positively impact the vitality of Dayton and Montgomery County.”
The CVB was also recently recognized by the Dayton City Commission as a “Dayton Original.” Connecting Dayton’s rich history of innovation with a future energized by that same spirit of creativity and originality is all a part of the City of Dayton’s branding initiative: “Dayton Patented. Originals Wanted.” A key element of the city of Dayton’s “Dayton Patented. Originals Wanted” branding campaign is to highlight the many city originals that are shaping Dayton’s future. “The Dayton/Montgomery County Convention & Visitors Bureau is pleased to join the ranks of other recognized ‘Dayton Originals.’ Innovation and originality are part of the very fabric of our community and our organization is proud to promote those traits to meeting and event planners as well as leisure visitors” shares Powell.
The Dayton/Montgomery County Convention & Visitors Bureau, an independent, non-profit organization funded by a county-wide customer hotel/motel bed tax, serves as an economic catalyst by marketing and promoting the community as THE Ohio destination and providing services for tourism events, conventions, leisure and business travel and advocacy for destination development.